It's also an ad from a sponsor that pays him eight figures a year.
Tiger himself says not a single word, but his melancholy stare speaks volumes. His late father, Earl Woods, narrates with excerpts from a previous interview.
With the golfer stoic in black and white, Earl's voiceover says: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and ... did you learn anything?"
Words that come to mind include "moving," "strange," "creepy," "bizarre" and "genius." It may be a little of each. Nike is clearly seeking to humanize its poster boy, but is this a tactless way of doing it? Is it really just a means of salvaging its own brand?
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